Mooncakes Galore

It's the 8th Lunar month and in a matter of days the mid-autumn festival will be here. Like preceding years, pastries start rolling out their mooncakes weeks before the festival. They come in all shape and sizes, all flavours and fillings. Since the sale window for mooncakes spans only for about 3 weeks, each year pastries never fail to come up with unique flavours to entice more people to choose theirs over competitors.

But this year, trends have shifted. Whatever novelty flavours you can create last year, competitors would have re-created it this year. So now, packaging becomes priority. Simple cardboard boxes will not suffice and instead plywood and tin boxes becomes the standard, all lavishly decorated with elaborate designs.

The cost of packaging of course, gets transferred to the consumers. And I must say mooncakes these days don't come cheap.